Is Marketing just a fancy name for Advertising?

For most small business owners – and not just those in the construction industry – they probably only associate marketing with advertising. That’s not their fault – they’ve never been told any different.

Without exception, marketing is THE most important aspect of any business, yet it is the one piece that is most overlooked.

So what is Marketing and why is marketing the most important aspect of my business. Sure that’s only for big companies with lots of money to spend on advertising?? WRONG.

For all small businesses, Marketing is everything that you do to that communicates with the world outside world. A lot of it is the small, simple stuff, like how you present yourself and your business, any branding you use (logos & van signs, etc.), how you answer the phone, how you speak to a customer (are you pleasant and friendly and the language you use), do you keep the workplace clean and tidy, do staff wear a uniform (or wear their own hoodies?).

These things and many more like them will seem at first irrelevant – but they all create an image of you and your business. The problem is that if you have been doing what your doing for a long time, you are most likely blind to any of it. You’ll probably think they are unnecessary and too much fuss. But these are the easy things to tackle at very little or no cost to you.

Making a small change in these simple aspects will create a whole new image for your business. And regardless of what you think, image is important – really important. It’s just a starting point, but it changes how you and your business are /perceived by potential customers.

If you want to attract more customers and have a chance of raising your prices – you need to be perceived as professional, reliable and trustworthy – and creating the right image is one step on the right path in that direction.

Have a think about it. And have a good day.
Until next time, if you would like to know more about the Federation of Master Builders Ireland, pop over to our web site at

Talk again soon.

What is the Federation of Master Builders Ireland

The Federation of Master Builders Ireland is a membership based organisation that help Ireland small builders to grow their businesses.
Ireland has at least 5000 small building firms – more likely twice this number as there are over 3000 builders firms registered on the Golden pages alone.

So why do Ireland’s builders need someone like the Federation of Master Builders Ireland – ?
If you are a builder or tradesman reading this – let me put it to you like this… When you started out in construction, you probably served an apprenticeship or you completed a diploma or degree in a construction related course – right?
You were taught how to do a mitre joint, cut a birds mouth on a rafter, do a saddle bend in steel conduit, braise a copper joint, cut in to a ceiling, soap bar a 4″ block… what ever your trade, there were particular skills that you had to master to be able to do the job and get qualified…

Yet, when you left your employer and started out on your own – no one taught you sales and marketing skills – the most important skills you need to hone when running your own business.

Rubbish – I can hear you think or say it – or you’re probably using stronger language than that??
But it’s not rubbish. In any business – regardless of what it is – if you cant get customers to spend their money with you – then you don’t have a business. It’s a simple as that!

All through the recession – since things turned really bad for many in the construction industry in Ireland – there were a small number of businesses that continued to do pretty well, when all around them were struggling and even failing – why was that?

These were the businesses that were able to attract their ideal customers as leads, and convert them to paying customers. And how did they do this? They understood what marketing was and how to use it to create opportunities for themselves.

Marketing is not one single aspect of your business – such as placing an advert in the local paper. Marketing effects every aspect of your business – from how you appear, to how you answer the phone, how you come across to prospective customers, how you deliver a quotation, how your employees interact with your customers, how you communicate with everyone who comes into contact with your business.

For most builders and tradesmen, effective marketing will mean a change in mindset. Many of the changes will cost little or nothing to implement, some might take a bit of effort. But for those who make the changes – the rewards are enormous.

Could you make a few small changes in your business – if those changes brought in more customers and meant you could charge more for your work?

Food for thought. Drop over to our web site and have a look around.

Welcome to the Federation of Master Builders Ireland

Thanks for dropping by…

Are you revved up and raring to grow your business? Well if you have the determination but lack the motivation or maybe just don’t know where to start – we are here to help.

Many small business owners like you, are good at what they do. Maybe you’re a carpenter, or electrician, or plumber – or any other trade or craft… When you served your apprenticeship – you were taught how to do the job well. If you are a joiner – you were probably taught how to measure properly, an electrician – how to make joints properly, if your a painter – how to cut in neatly and so on…

But no-one showed you how to get customers or grow your business…. that’s just something you picked up yourself along the way – and like it or not – Getting customers is the single MOST important thing you will do in your business.


And that, my friend – is why we are here to help you.

Have a great day and I will talk to you again soon.