Are you in Prison? Small Business Marketing is the way to escape!

Hi there business owners,

In case you are wondering – I’m not referring to Mountjoy or Portlaoise….

Many small business owners are trapped in a prison of their own making. Sounds dramatic?? Well, unfortunately it’s all to true.

For many, there may be a sense of hopelessness about their business. That no matter how hard they work, the results they get are – at best nothing to get excited about – or at worst on a downward spiral… Why s this? Well, most small businesses don’t have a plan… A small business marketing plan! And why would they – sure marketing is only for big businesses – with big budgets for advertising….

That’s a big assumption that most business owners make – and a very wrong one. You see, marketing is everything that you do in your business to attract your ideal customers – and almost as crucial – to repel those customers who are not the type of business that you want to be working with.

And it’s not all about advertising either – nor about big budgets.  Smart marketing is about identifying who your ideal customers is, and about where you will find them. Its about targeting you limited resources at these ideal customers in a laser focused manner and having them respond to you. Effective marketing can be done on a tiny budget – and some of it on no budget at all.

 

The best part about our type of marketing is that most business owners are too comfortable in their current (prison like) situation to make any changes – or their too lazy… This means that for those businesses who do implement some smart marketing tactics – the rewards can be great. And the more marketing that you implement – the greater the rewards and success.

Small business marketing is our passion here at FMB Ireland. gone are the days of relying on a few old fashioned stickers from the Guild to bring in business. We don’t even go down the sticker route – because we know that your customers – or at least those who matter – are smart enough that they won’t fall for the van sticker.

 

You need to be doing a combination of on-line and offline marketing, using genuine testimonials, making use of the grey matter between your ears to differentiate yourself and your business. Small business marketing and working smarter on your business (not in it) will pay handsome rewards. Devising a smart marketing plan and then implementing it will bring greater business success that you can even guess. Why – because you can bet that your competition won’t do it.

Someone at one of my training sessions a few weeks ago, gave me the nickname – “Action Jackson” not because my name is anything remotely like that – but because of my continuous focus on taking action to differentiate and implement. I suppose that I do preach it a bit – but I also walk the talk.

 

If you feel helpless and hopeless about your business prospects – you are trapped in your own prison! Only you can break free from it. You can’t rely on anyone else to change your circumstances.  You have to grow your business yourself and learn to make more sales.

Every week, prospective members ask me – What can your membership do to bring me more business? and my answer is always going to be the same. We will give you the tools to learn how to get good and marketing an sales. we will teach you how to attract more customers. We’ll help to motivate and cajole you into action. But it’s up to you to take the action that will change your fortunes. You are solely responsible for your own fate.

If you want more from your business and your life – you have to take action.  Take responsibility for your own success. Take control of your own life and do something different to grow your business.

Until the next time, have a great day.

Adrian

 

Busy, Busy ME!

Hi Folks,

I hope you are all good and hopefully Summer is just about to arrive (although a bit late!).

How is business? Hopefully your answer is … very good! Lots of our members are reporting that they are flat out, which is great. Many are telling us that they’ve been able to pick and choose the work that they are doing now. Which is exactly the position that we want them to be in. Please note – to those who have not begun to implement what you’ve learned – you can be a busy fool… Busy doing the work that you should be passing over or subbing out… That’s the low value stuff. At least that’s what we’ve been trying to teach everyone.

Honestly, this can take a complete change of mindset. Many people have been conditioned by the last 7 or 8 years to accept every bit of work that comes their way. Unfortunately, if this is you…. then you are very likely flat out busy doing the €15-20 per hour work, and not having any time to chase the €40-50/hour work. And that’s too true for many small business owners.

Many still feel that they shouldn’t be passing up any work that comes their way – and that the €40+/hour work is a flash in the pan and won’t last.

Let me do a simple calculation for you.

Lets just say for arguments sake that you currently work 40 hours a week (though many of you work much more). And lets say that on average – the work you are doing is bringing in €20/hour. That’s €800 per week or €40k per year…. Some reading this might be happy with that. It’s nothing to be turning up your nose at – but there is always room to improve….

So, you are flat out for your 40 hours and you haven’t time to run around pricing more work. Before you know it, the work has dried up and you’re back at square 1 again – looking for work.

Okay, lets look at that 40 hours again. this time – you are taking on private work on price. With the right marketing (and that’s easy) you can get €40 per hour for your time. That means to get to your €800 – you now only have to work 20 hours. you could work 4 days and have nearly €1300 for your time – and have a day off to price new work, work on your marketing, network with prospective customers – or take a long walk after a wee white ball around a golf course!

The higher priced work is there. You just need to take a little time to stand back and look at how you are marketing yourself and your business. You need to position yourself as the expert and trusted advisor and instead of chasing this higher paying work – it comes to you!

If you think I full of it – well just think about your own business – your own industry – for a minute. Everyone knows someone in their industry that is earning way more then them, working fewer hours, driving a nicer car, living in a nice house. Well???

Well this is how they do it! They work smarter, not harder! It’s about marketing, about positioning themselves and their business.

Are you making use of the training and tools that we are providing for you?

Are you taking the steps to differentiate yourself and your business from the competition?

If the answer is no, how do you expect things to get better for you? You Have To Implement – Take some Action – a little bit every day.

As we’ve told you before – this stuff is easy. Its the changing of your own behaviour that most people find difficult!

Have a great day.

Adrian