Build your own little prison!

Most of us start our own business with great intentions.

We want to make more money. You might word it differently, but when you boil it right down, that was the real reason why.

You might say that you want more time off when you want it (that means you need more money). You might say that you wanted to travel more (that takes more money), maybe move home (again, more money). Whether you want more freedom, more income security, a better standard of life, be able to spend time with family, etc., it all means you needed to earn more money.

But is that what you got? the honest answer for most is a big no.

What you really got, and it’s what most small business owners get, is a life of self imposed slavery. You build you’re own little private prison – just for you!

You’re working longer hours now and probably for a lot less per hour than you got working in a job!

So Sherlock, what’s the solution?

First we’d need to look at the overall business to see how it’s performing right now. You wouldn’t be happy with your doctor if he gate you a prescription without trying to diagnose your illness first.

Then we’d look at the three important measurements. How many leads or enquiries does the business get. How many of these enquiries are being converted to customers. And lastly, how much profit is being made per customer.

That’s putting is fairly simply. there’s actually quite a bit more that goes on, than that, but it’s enough detail for now.

It’s also important to know how the enquiries are being created or generated. Is it deliberate, or are they finding you by accident. For many small businesses, it’s actually more by accident than by design.

There are so many small changes that businesses could make to improve their income. Small changes that would be low cost to implement, yet they would have massive benefits for the business. Why is there so little attention being paid?

For most, it’s part lack of understanding, part not knowing what to do and then not knowing where to start.

We’ll for that, we are here to help. Call us for a free Marketing Audit and see how you can make some quick gains in your business.

Grow your business by word-of-mouth referral!

This is the response I get from many business owners when I ask them what marketing they do. Do you grow your business by referral only too?

That’s fine and also very admirable if you do. It’s also very uncontrollable, unless you have a system for making sure it happens.

Unfortunately not many do have a system and all to often it’s down to good luck and maybe a bit of hope and pray!

Grow your business profitably

For many businesses, it’s the only source of business for them. They do good work for their customers, the owner is a nice guy and likeable – so customers tend to let their friends know. It’s okay as a means of keeping a small business ticking over, but you can’t grow a business on this.

And here’s the truth that you don’t want to hear. The reality is that if a business is not growing – its actually going backwards – meaning less money in your pocket – not even the same. Inflation, increasing materials and wages costs are taking care of that. If you’re not growing and increasing your output – you’re not even standing still…

On top of that, as a society, we’re becoming increasingly disconnected from friends and family. We meet less, we speak on the phone less and we socialise less. This means that there are fewer opportunities for word-of-mouth referrals to happen.

So relying on word-of-mouth alone to grow your business is getting more dangerous. Actually, relying on any one strategy to get customers is dangerous. You should really have at least 3 or 4 or more strategies working together. That way if any one fails or is taken away – you’re protected. You have the remaining methods to keep you going until you find something else that works.

Last word on word of mouth referral marketing. It’s great because it’s free and it’s personal. You’re getting the endorsement of the person that referred you. that gives you credibility and creates a level of trust before you ever meet the new customer. The down side is that you don’t control any of this.

So now, think about putting a system in place to help you control word-of-mouth marketing. Try to make it repeatable, reliable and effective. It doesn’t have to be fancy or expensive- in fact it shouldn’t be.

We’re all about simple, affordable and effective marketing. Go on now, get marketing and grow your business!