How to create your small business marketing strategy

How to create your small business marketing strategy

In one moment, I’ll tell you how to create your small business marketing strategy. But first, let me ask why you need a marketing strategy in a small business? Isn’t strategy something that only big businesses do?

Well kinda… Or rather, it’s only big businesses that actually talk about strategy. It’s normally something that’s put together at a high level and then forced upon the “little people” further ┬ádown the organisation.
But small businesses need a strategy too. Why? Simply because in a small business we have limited marketing resources – both money and time are limited. Without a though-out and written down strategy, we can be tempted to chase every new shiny object that comes along. We’ll hear or read about how the latest new social media is the place to be… Or that someone is getting loads of business with Google. Or the Golden Pages rep calls us up and tells you about the great deal he can do for you….

Without a defined marketing strategy to follow – we can easily become advertising victims!

Creating a marketing strategy may seem like over-kill for your business – but t will help you to attract the type of customers that you want. It helps keep you focused and doing only the type of work that you want. And it will help make you more money – which is the most important…

Now I’m gonna tell you how to create your small business marketing strategy.

There’s three simple steps to follow.
1. Define your ideal client or customer.

This means you need to think about how your best customers have been in the past. Those who were the easiest people to work with. Those who didn’t haggle on price. those who paid on time. Those who referred you to their friends, family and colleagues.
This is the general criteria for an ideal customer.

2. Create a marketing message that will attract the attention of your ideal customer.

This is not about being the cheapest guy around. The whole purpose of creating a marketing strategy is that it automatically makes your business more profitable and less stressful. the alternative is serving customers who are a pain, and working for low prices. I hope this is an incentive for you to do this bit of thinking…
Think about the best customers you’ve had. What was most important to them? What did they value most? What could you say that would appeal to them?

3. Decide how best to get your newly created marketing message in front of your ideal customers.

Part of the process of defining your ideal customer should have got you to think about how your past customers have found you. did they see your advert somewhere? Did they find your website? Were they referred to you? Was it a flyer that got their attention? This is probably something that you haven’t given much thought to before. But doing it now will save you lots of time, money and more importantly, bring you more customers.

Now this is a high level guide on how to create your small business marketing strategy. There is obviously a bit of work to be done to create this and a bit of thinking. the more effort you put in to doing this – the more you will benefit. You’ll attract better customer, more customers and make more money. You’ll also have a business that’s more fun and less stressful.

If you think that this is all a bit daunting or troublesome – fear not. We run a workshop for all our new members on this very subject. The good news is that by the time you leave the workshop, you’ll have your strategy more or less completed.

If you’re interested in learning more, contact Adrian at Adrian@FMBIreland.com or finn out the contact form, and I’ll be happy to help or point you to some free resources that will get you started.

How to create your small business marketing strategy

How to grow your business fast with marketing that works

How to grow your business fast

Do you know how to grow your business fast? Can it even be done?

Most tradesmen… actually most business owners struggle to to grow their business in any meaningful way. They grow slowly to a point and then the growth stalls.

Another thing these same business owners struggle with is marketing. Either they don’t do any at all, or they run an ad in the local paper, or get a listing on a web directory. Those last two options often lead to the first (doing nothing). To many people, marketing means advertising. To some, it means manipulation. Some people even think that sales and selling is bad…. If that’s you, you’ve been living under a rock for too long.

Is marketing and selling evil?

Of course not. What a ridiculous idea. You’ll laugh at people who still believe the earth is flat. But there are business owners who honestly believe that marketing and selling is a waste of their time – and money. They believe that if they’ve got a great product, or provide a great service – the customers will just appear!

Well, “build it and they will come” only happens in the movies. You may well have the worlds best product or service, but if no-one finds out about it, you won’t last long.

Marketing is everything that you do to get someone to meet with you, face to face or on the phone (or email). Selling is what you do with them face to face or on the phone.

Many business owners think marketing is advertising – which is partly true. Advertising is but one aspect of marketing. But there are lots of other moving parts to that machine. Your website, social media (E.g. Facebook and Twitter), your business cards, flyers, booklets, networking, referrals (word of mouth), your blog posts, sales letters, direct mail, catalogue, postcard, video, podcast, audio, and lots, lots more. There is so much you can do both online and offline that helps get attention and create interest.

How to grow your business fast using marketing.

Your marketing is what brings potential customers to your phone, email or door… Being the best in your trade does not. That’s not to say that you can get away with shabby work. You still have to do a great job, but rather than worry about doing one more course, or getting one more qualification, it would be better to do one more piece of marketing.

Maybe it’s lack of marketing knowledge, skill that’s stopping you doing it? Maybe you just don’t know where to start? Or, maybe, you’ve spent good money on advertising before and it didn’t work? That’s a common complaint. Wanna know why?

Most advertising fails, because the business owner leaves the creation of the ad, up to the designer…. the designer might know how to design an ad that’s pleasing to the eye – but they know nothing, absolutely nothing about marketing. And then you may wonder why advertising doesn’t make the phone ring? If that’s you, it’s not your fault. You’re like everyone else who has been mis-led by the ad salesman. Same goes for golden pages ads. Sames goes for web-sites.

Especially web-sites. Most websites don’t create leads or opportunities because web designers are focused on creating nice looking sites. They know how to create nice images and wavy lines that look great – but they’re rubbing at writing the copy or getting visitors to the site to take some action that gets you their contact details. Good money wasted.

FMBI are here to help you cure your marketing ailments! We show you how to do a little marketing that has big results.

We will help you out-market your competition. Our help won’t just help you attract more customers – it will help you get better customers, at better prices and help you make more profit. More profit isn’t a bad thing either? After all, that’s why you went into business anyway?

So, how would you like to find out how to grow your business fast? We’ll help you create effective marketing that doesn’t waste your money and get’s you more customers and make more money – and we give you a money back guarantee, too.

Call Adrian on 01-4851177 or Email Adrian@FMBIreland.com