How to get more business enquiries

How to get more business enquiries

Too few leads?
… Or too many at once? Do you want to know how to get more business enquiries?

What are you doing to generate leads for your business? Leads as in new enquiries, or customer leads – not dog leads!

For most businesses, the problem is more often a lack of good enquiries. ‘Good’ meaning that there is a real prospect of them actually turning into an order and work.

How to get more business enquiries

Part of life, for many small business owners, is dealing with a feast or famine of business. That swing from too little work, to too much is hard to manage.

Especially so if you have employees. But even if you work alone, it’s hard to manage the cashflow. The bills keep coming, even if the work doesn’t.

I’m sure you’d rather have the problem of too many enquiries than too few…
At least if you have lots of enquiries, you can pick and choose the customers and the work that’s best suited to you!

If you don’t have enough business leads, you’re often forced into taking what’s available.

Why does this happen – the feast and famine?

Usually its just because there’s no planned marketing going on. That’s no-ones fault. Certainly not the tradesman.

Trade/craft and many construction businesses are quite different from most others (retailers, distribution, manufacturers) in that most were started by the tradesman who decided that he (or she) no longer wanted to work for someone else.

Maybe you spotted an opportunity to provide your service at a better price than others, better quality than others, or just be able to make more money for yourself.

Nothing wrong with any of that. Well done for taking the chance and going for it.

But the big difference is that you learned your trade skills. You learned how to do great work. No one told you anything about marketing or selling.

To be fair, most tradesmen hate the idea of selling. Do you?

How to get more business enquiries

You’ve been told that if you just do great work, that word of mouth will bring more work. And it does. Great work gets talked about. You get referred to friends and family of your existing customers.

But there’s one problem.

It happens by chance!
Word of mouth is left to Lady Luck.

Yes, lots of business try advertising too. But very often we hear the complaint that advertising doesn’t work or it’s a waste of money.

And that’s very often true. It is often a waste of money because no-ones showing you how to do advertising that works for small businesses. That’s mostly the fault of the people selling the advertising. They sell brand advertising – that’s the type that big businesses do – to keep their brand names in our heads. But they have big budgets and are happy to spend lorry-loads of money to do this. You didn’t know – you just wanted help on how to get more business enquiries

You probably don’t have that kind of money available. I know I don’t. If we do brand advertising – 9 times out of 10, we’re gonna fail.

What’s the alternative?

That’s something that we share with our members. As well as helping them to make word of mouth work reliably, and in a planned way…

Would you like to know how to get more business enquiries

Interested in learning more?

Hop over to our contact page – just click here – and fill out the form and you’ll get all the info.

How to Get Found in Google Maps

Why is it so important to get found in Google Maps?

When someone searches for your service, you want to get found in Google Maps – as well as in the organic search results.

Why?

The maps results are displayed at the top of the page – ahead of the organic listings.

 

How do you get found in Google Maps?

 

 

What can you do to get found in Google Maps?

Getting found in the Search Rankings

Why is it so important to be found in the search rankings?

Getting found on page 1 of the search rankings is kinda important if you want to get visitors to your website…

Having spoken to hundreds of small business owners – I learned a long time ago that there’s a huge misunderstanding about search rankings and getting found online.

Many people automatically assume that their customers are searching for them by name – well a large proportion of business owners anyway.
They’re not.

Let’s assume for a minute that you trade as Shane’s Plumbing Service. Lots of your existing customers know you and they’ll have your number in their phone. Many will have your number saved as Plumber Shane, or Shane Plumber. When they need a plumber, they may search their phone contact list for plumber more often than they’ll search for Shane.

Now, what about people who have never dealt with you before They’re just gonna search for “plumber in Whitecross”, or” emergency plumber”, or “plumber near me” – or something like that. They’re not gonna search for Shane’s plumbing service anyway…

So with that in mind – you’re now competing with every other plumber near you.

No pressure!

search rankings

Suddenly search rankings are important!

The first place you’ll want to appear is in the Maps section. There are only 3 places in Google Maps. No. 1 gets more clicks than the other 2 combined.

After Maps there are the Adwords links. These are paid positions. In many local searches outside the cities, there’s not any local competition. You may well have national competitors (big franchises or national companies), bit Bill the plumber from down the road is unlikely to be using Adwords (that’s his loss!)

A really smart business owner will be using adwords for exact match searches – such as Plumber in Whitecross, or Emergency plumber in Whitecross, etc.

Why?
Because when you have your town or area in the search phrase, you can be pretty darned sure that you’re only gonna get found by people who really, really want your services. An exact match like this is not gonna get searched accidentally!

What other search rankings are there?

I’ve left the big one to last!

In the organic search rankings on page 1, there are 10 spots.

Even though there are 10 – you’d really want to be found in the top 5 – and ideally in the top 3.

Why? Because most searches are done on a mobile phone – and the top 5 results are seen if there are no adwords and no Maps listings. It’s aprox 70% of the clicks that g to the top 3 results when there are no Adwords or Maps listings – and 60% to the number 1 spot!

Are you on the top of page 2 in the search rankings? Congrats! Less than 5% of the clicks go to page 2 – so if you’re at the top of page 2 – you will double your business quickly by getting to page 1!

Search engine optimisation is the magic ingredient, that when added to any website – gets it found on page 1.

Listen. This is not something that most business owners will learn overnight. It’s something that’s a profession all in itself. A science really. Google keeps moving the goal posts – so it’s one profession that there really is an absolute need to stay on top of the changes.

I do that! In a big way.
I love SEO – and marketing in general. This is my hobby, my past-time as well as my profession.

 

If you’d like to know how you can get your business to page 1, get in touch. Contact me – even if it’s only for a bit of advice on what you’ll need to do. I’m a marketing geek – and I love chatting with people who want to get better at marketing their businesses.

 

Wanna know more? Fill out the contact form below – or email me at Adrian@FMBIreland.com

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