How to attract more enquiries

How to attract more enquiries

Simple Marketing Ideas Can Boost Your Firm’s Visibility and Sales. Here’s how to attract more enquiries for your kitchen business.

How to attract more enquiries

The right marketing plan can help kitchen and bath dealers boost their business.

Indeed, even doing simple things such as offering cooking demonstrations in your showroom, creating a newsletter and sending anniversary cards to your customers on the date their projects were completed could increase your firm’s visibility in the community, and endear you to your current customers. Plus, these types of simple marketing techniques may encourage current customers to recommend you to friends, family and co-workers. And, as everyone knows, word-of-mouth marketing is priceless.

How to attract more enquiries

During a recent educational conference sponsored by the member-owned co-op, Adrian McGivern addressed members on the topic of marketing and offered up some other simple ideas that are easy to implement and worth the investment. Among these ideas were the following:

  • Create a buying experience have a limo service pick up customers and bring them to the showroom for their appointment.
    Feed customers during appointments.
  • Offer to have a professional chef go to a customer’s home and cook a meal for 10 people in the new kitchen.

How to attract more enquiries

  • Send a letter to your customer’s neighbours to raise awareness about the work that you are doing at your customer’s home. Indicate to them that if they have any problems or concerns about noise, rubbish, etc., you apologise in advance and ask that they contact you immediately.
  • Participate in local home shows, and ask show management if you could present some seminars at the show. Offer to write articles for home shows or send pictures of completed jobs to include in show literature. Use sold projects for home show displays, as customers love to see their kitchens or baths and you could get a home show discount for the display.
  • Develop a coupon book that can be used only at your showroom, with discounts on items that you sell there. Try giving them away at home shows or auctions. Give away free design service for auction at schools, churches, etc.
  • Try using gift certificates for dinner or other items that must be selected at your showroom, as well. And, send gift certificates with customer survey forms.