Kitchen Marketing Ideas

Kitchen Marketing Ideas

Are you in the kitchen trade? Do you design, build and install fitted kitchens, or do you renovate or refurbish existing kitchens? You’ve come to the right place. Here are a few Kitchen Marketing Ideas to get your brain ticking over.

Kitchen Marketing Ideas

Marketing your kitchen showroom is not as easy as it used to be.  There was a time when the Golden /  Yellow Page ads and referrals were all you needed to successfully market your showroom – those days are gone.  Today you have dozens of new opportunities and options, many of which you barely understand but today’s shoppers use religiously!

These professional marketing tips, provided by industry marketing experts will help you in your efforts to market, advertise and brand your showroom.  If you are looking for specific help for your showroom, or want to ask a question – please contact us by using the form or contact information on the contact page.

Kitchen Marketing Ideas

It’s spring!  Flowers and trees are blooming, pollen is aggravating allergies and the home show circuit is in high gear for many.  But some kitchen and bath professionals refuse to participate.  Kitchen Marketing Ideas. They tell me that when you combine all the hassles – too many days away from the showroom, cost of participation, a logistics nightmare and a poor return on the investment – it’s just not worth it.  I contend they should redefine their goals.  So whether you are a serial participant or avoid home shows like the plague, prior to the next one rethink your involvement based on these 3 tips to getting the most out of your home show experience.  They are nothing to sneeze at…

1) Why Am I Here?

Homeowners participating in spring home shows are typically motivated buyers.  They have been cooped up inside all winter.  They have prepared holiday meals in outdated kitchens they hate, and hosted relatives in bathrooms that have seen better days, all the while hoping you will come to their rescue before the next holiday season.  They attend the show to begin the renovation process.  You should attend the show to begin the renovation conversation – if you schedule a follow-up appointment that’s a bonus – if you make a sale that’s amazing!

Attend with the right attitude… you are there to meet motivated buyers and begin the conversation.  Set realistic goals.

2) You’re Invited…

Follow up the show two weeks (or so) later with an invitation-only open house at your showroom.  Make it a classy event; a wine and cheese or similar drop-in event.  Ask your reps to join you.  As you speak to homeowners at the show, if they appear to be great prospects, but are hesitant to commit to an appointment, hand them a [professionally] printed invitation to the event.  Let them know this is exclusive, there is no obligation and that it gives them the opportunity to get to know you and your work better in a more relaxed atmosphere than the show floor.

3) Let’s Talk …Later

Assuming you agree with the assertion that a home show provides the opportunity to begin a conversation with many of the people you meet, you want to collect, as well as disseminate information designed to develop and maintain a dialog.  Therefore, short of a signed contract, the most important thing you can walk away with is contact info – particularly an email address (and cell phone number, as a close second).  To collect that information, give away a prize at your booth.  It doesn’t have to be related to kitchen and bath projects, although it can.  Some ideas – a large HDTV, gift cards, a major appliance with free delivery and installation; just be sure the prize is valuable enough to encourage [a lot of] participation. To be eligible to win, the homeowner must complete a form including all contact info.  Winners can be announced on Monday following the show by email or text; just to be sure you get legitimate information.

You should also hand out business cards with your Facebook, Twitter, Houzz, Kitchen & Bath Channel and other social media sites, along with the message to “follow” to receive the latest information on specials, new products, contests, events and more.

As you pack up, you should your measure success by the number of new email addresses and phone numbers you gathered.   With proper post-show follow-up, ongoing conversations, timely social media posts, your amazing design talents and expert closing capabilities, the home show will pay for itself and make all the hassles pale in comparison to the amount of new business.