The Federation of Master Builders Ireland is a membership based organisation that help Ireland small builders to grow their businesses.
Ireland has at least 5000 small building firms – more likely twice this number as there are over 3000 builders firms registered on the Golden pages alone.
So why do Ireland’s builders need someone like the Federation of Master Builders Ireland – FMBIreland.com ?
If you are a builder or tradesman reading this – let me put it to you like this… When you started out in construction, you probably served an apprenticeship or you completed a diploma or degree in a construction related course – right?
You were taught how to do a mitre joint, cut a birds mouth on a rafter, do a saddle bend in steel conduit, braise a copper joint, cut in to a ceiling, soap bar a 4″ block… what ever your trade, there were particular skills that you had to master to be able to do the job and get qualified…
Yet, when you left your employer and started out on your own – no one taught you sales and marketing skills – the most important skills you need to hone when running your own business.
Rubbish – I can hear you think or say it – or you’re probably using stronger language than that??
But it’s not rubbish. In any business – regardless of what it is – if you cant get customers to spend their money with you – then you don’t have a business. It’s a simple as that!
All through the recession – since things turned really bad for many in the construction industry in Ireland – there were a small number of businesses that continued to do pretty well, when all around them were struggling and even failing – why was that?
These were the businesses that were able to attract their ideal customers as leads, and convert them to paying customers. And how did they do this? They understood what marketing was and how to use it to create opportunities for themselves.
Marketing is not one single aspect of your business – such as placing an advert in the local paper. Marketing effects every aspect of your business – from how you appear, to how you answer the phone, how you come across to prospective customers, how you deliver a quotation, how your employees interact with your customers, how you communicate with everyone who comes into contact with your business.
For most builders and tradesmen, effective marketing will mean a change in mindset. Many of the changes will cost little or nothing to implement, some might take a bit of effort. But for those who make the changes – the rewards are enormous.
Could you make a few small changes in your business – if those changes brought in more customers and meant you could charge more for your work?
Food for thought. Drop over to our web site and have a look around. www.FMBIreland.com