Why does your business need a website?
Once upon a time business owners were led to believe that all they had to do was put a simple site on the internet and the phone would start to ring! Oh, to be back in those days again!
But life isn’t that simple anymore – hasn’t been for a long time. So what’s so special about a website for business?
It always surprises me that there are still so many small businesses that don’t yet have a website. Why is that? Is it because the owners think that it’s an expensive luxury? Most builders and tradespeople still think that it’s too complicated to have…
Maybe at one time that idea could have been justified, but not now.
Regardless of your business, its got to be a necessity – unless your business is in MLM or it’s just a little sideline hobby…
No doubt, someone will prove me wrong – or try to, just to make a point. But realistically it’s nigh on impossible to grow a business in any meaningful way these days without a good website.
Okay, so back to my initial point. Won’t any old website do the job? Most businesses that have a site rely on a brochure type website. Its basically an online version of the paper brochure that you have have in a drawer in your office.
Here’s who we are, here’s what we do and you can contact us if you like on this hotmail account and this is my number in case you want to call me! Oh, and thanks for visiting our site!
It’s a pretty common structure, fairly basic format. It’s better than no site, but its to be though of as entry level.
Consider your business from the customers point of view for a moment… If you will, you’ll soon realise that you need a website for business!
There was a time when the customer picked your number from the yellow pages/ golden pages phone book – or your website. They would call you up with a few questions and ask you to send them “something out” by post or email.
Today, the customer has most of their research done on line before they ever pick up the phone, or email you. They have most of the answers to the questions that they’d though of.
By the time they contact you, its just a matter of who has the best price – and that usually means the lowest price. That is unless, you educate them in advance on why you are the only choice, that you are different than the competition – you are the trusted expert!
So how do you do that? Well your website is the starting point. first impressions count as they say – and i’m not referring to the nice photos that your web designer tell you about or their award winning graphics! That doesn’t matter. It might matter to them – but not to you or your customers.
It’s the content on your site that will make the difference. For two reasons mainly – but there are more. The main reasons are (a) to educate and inform your prospective customer, and (b) to make Google your best friend.
Any why do you need Google on your side? Thats a question for another days work…
Ahhh… I think that’s enough to think about for now. don’t you?
By the way, we’ve got a great deal with one of our suppliers for our members who want to build a website for the first time, or want to replace their old, out of date site. Just ask us about the websites for builders discount. It’s a voucher worth €225 for the month of February.